Recently(actually last Wednesday) this years Apple Key Note event happened. The speakers(Tim Cook,etc) introduced the IPhone X( The X representing the number ten in Roman Numerals.) IPhone 8, the Apple Watch Series 3, and talked about the variety of new features in each device, as well as IOS 11 and the updates it provides for you Apple devices. But the things i always look forward to in these key notes is not the mechanism of the newly designed camera, not the sleek design, not the new updates(okay I still love those, don’t judge), but I instead am always anticipating the reveal videos they film.

I know, I know, I am a weird person. Okay I get that, but let me finish.

Apple has a way of presenting there devices in ways that no other tech company can imitate. The overture’s are so unique that it’s impossible to actually replicate that style. I mean can you imagine, let’s use the video below as an example:

https://www.youtube.com/watch?v=jUvD80mNKBM

Done watching the(incredible) video? Now imagine everything you just saw, but with like a Samsung product or some other knockoff smart watch. Odd huh? Now let me bring about the subject that I wanted to introduce in this post.

It actually hit me to write about the Apple videos as soon as my dad showed me the videos revealing the devices for the first time this year.

These videos are pure works of art and beyond what I imagined they would represent. It’s so hard to explain this but each video has it’s own uniqueness to it. For example, the latest apple watch reveal video. Have any other Apple ad consisted of only surfers, a four second show of the watch, and waves? And also the way they present the products, the start is always so mysterious, even if you read the title of the video, you never expect to see a tiny or large screen light up in what is the abyss of black(or white) that is the screen.

Okay time out for a second. I am literally binge watching every single Apple Reveal video. I am going to break the replay button.

Anyway, the artistic style and ability the people who film the videos is incredible. I mean as a flute player myself, I love the music. I mean literally when I’m working on a post or doing homework or doing who knows what on what is the black hole that is the internet my parents will look over me and to the screen and be all like, “hey watcha listening to?” And then I’ll just be sitting there giving a poker face and pulling up the other tab. And then bam, on the video dashboard they will literally see an apple watch floating in slow motion like and angel across the screen. Yup that’s right, I listen to music from Apple. Some of the music is catchy, some sound like there from the San Fransisco Sonata, some make me feel like I can do anything and everything. And this is all coming from a person who listens to emo music(whatever that is to you guys.)

All of the music is produced by them, written and site read, practiced and played. Oh my gosh it’s just. I can’t even write what I feel. If I were to meet at least one of the members in that band or orchestra the first thing I would want to say to them(embarrassingly) is:

“I AM FOREVER INDEBTED TO YOUR TALENT AND DEDICATION. I WILL NOW GO RETRIEVE MY FLUTE AND SHEET MUSIC SO YOU WILL TEACH ME YOUR WAYS OH WISE ONE.”

But what I really want from these videos is quite simple really….

THE PEOPLE WHO MAKE THEM NEED RECOGNITION.

My dad told me that the people who filmed those beta fish in the IPhone 6s and 6+ video traveled HALFWAY ACROSS THE WORLD TO GET A FEW SHOTS FOR THE VIDEO.

TELL ME THAT’S NOT DEDICATION. I MEAN LOOK AT IT. LOOK HOW AMAZING IT LOOKS:

https://www.youtube.com/watch?v=DP3PeX1V2_Q

I always get this feeling that accumulates throughout my whole body every time I think about the motto Steve Jobs came up with Think Different. From the start Jobs wanted to make massive changes among people’s perspectives of the world, as well as making people just say, nothing. They become speechless. I become overwhelmed no matter how many times I watch each video.

I made this post because I’m definitely going to post constantly and plus today I had extra time on my hands because being the “good girl” I am, i decided to finish my work and didn’t procrastinate. So anyways. I’m sorry that there’s a lack of content in this post. But I hope it’s enough. Well, signing off, and as always, Think Different.

• Below is one of my favorite videos, although all videos featured in this post are my all time favorites.

https://www.youtube.com/watch?v=n1elRfYEnl8